Let’s see, my favorite football club, Manchester United is sponsored by my favorite car, Chevrolet the maker of the Camaro. Yeah I can work on that.
I was asked to help put an incredible amount of work together inside of a month for the launch of chevroletfc.com.
What Do You Play For? is the theme of the campaign created my friend Greg Collins for Chevrolet's global football program. My job was to take that theme and shape dozens of videos, print and outdoor largely using imagery and footage that was being created at the time. It was like trying to score a hat trick in extra time ( for you soccer fans). But we did it! I was tempted to whip my shirt off and run around the office but decided against it.
Featuring their sponsorship of Manchester United FC and their global good works program One Football. The effort rolled out on across multiple platforms, with Youtube page takeovers, social media, TV, Print and stadium signage. http://www.chevroletfc.com/us/en/index.html/