Art Director

What Do You Play For? is Chevrolet's global football program featuring their sponsorship of Manchester United FC and their global good works program One Football. The effort rolled out on across multiple platforms, with Youtube page takeovers, social media,  TV, Print and stadium signage.  This was especially fun for me being an ardent Man United supporter. http://www.chevroletfc.com/us/en/index.html/

Writer/Director

This was a combination creative and production assignment. I was brought in by the agency team at Mullen PR to handle creative and then production for Capital One. Drawing on my experience as an agency creative director I created the platform with an eye towards how I would then shoot it. This made for a seamless process between myself, the agency team and the client at Capital One. 

Art Director/Creative Director.

Sports fans build their life around their sport and their favorite teams. It's on their mind all the time, even when it probably shouldn't be.

Art director

I've worked on the Toyota account for a couple different agencies, creating work for both trucks and passenger cars.  The challenge with the brand is to speak to the very different people who buy very different vehicles. The person who buys a Tacoma pickup is different than the one who buys a Camry.  My work is rooted in each person's lifestyle, their sense of humor and what they look for in a car.

Writer/Brand Strategist

Laws Whiskey House is an experience as much as it is a whiskey. The brand is of course the tasty 4-grain bourbon. But it's also the people and the distillery itself. The assignment started with the label copy where I developed a brand promise, come and share your love of whiskey with us.  That was then extended across a robust website and into point of sale and digital as an invitation to join us at Laws Whiskey House.

http://www.lawswhiskeyhouse.com/

Creative Director/Art Director

As the creative director I touched all facets of the creative product. This included designing the cards and premium items, and all communications. I also supervised the website design and worked with the developers to make sure everything was ship shape. 

Art Director

Is there really beer in Beer Nuts? Uh, no. This campaign seized on that question. Sometimes the advertising falls right out of the product. 

Creative Director/Director/Photographer

Fram has been a part of car culture in America for 80 years. They  love cars and the people who love to work on them.  We wanted to showcase that passion  and knowledge along different touch points where car lovers and DIY'ers live.

In advertising our campaign Garage Wisdom capitalized on Fram's status as a category leader. Garage Wisdom is the kind of DIY knowledge passed down from generation to generation and friend to friend.  It's shared in millions of garages every single day and Fram is right at home in the conversation. 

We also used Fram's presence at automotive events such as the Street Machine Nationals and Lucas Oil motocross races with engagements such as the Name That Ride and Fram Air yo engage fans in a fun way and enhance their relationship with the Fram brand.

Art Director/Video Director

Navistar is one of the largest truck makers in the world with products in every segment from defense to waste management, building and selling trucks on 5 continents. And for the Mid America Truck Show they wanted to have a dominating presence.  So we designed an experience that lead prospective customers and investors through their story, from their history with International Trucks and McCormick Tractors into their future as a high-tech innovator in the industry. The experience took place in an enormous installation, one large enough to display massive trucks, defense vehicles and engines, plus dozens of pieces of video content and stills as well as design of all the signage.

I've worked as both art director and writer on McDonald's projects in the US as well as New Zealand and the Czech Republic. And if there's one word I'd use to describe the brand in all those diverse places it would be humanity.  There is a warmth to McDonald's relationship with their customers that just seems to come through in all the work.

It's a free concert, if you can hike 2,000 vertical feet to get to it.

What better way for Merrell to highlight the benefits of outdoor activity and fitness than to offer a concert that only the fit can enjoy.

You might say it's free, but you have to pay for it.

Creative Director/Art director

Millions of kids quit playing sports by age 13. The reason? Their parents take all the fun out of it for them. By continually putting pressure on them to win, by embarrassing them at games, by riding the refs, you name it. Parents seem to forget that playing sports is about the kids and about having fun. So we developed a guerrilla campaign of posters placed around sports facilities that remind parents to lighten up. This was backed up by a video which was shared out via the millions of folks who follow Frosted Flakes.

Creative Director/Art Director

Freedom Airlines is low-cost carrier based in New Zealand. We developed a cross-media campaign touting their everyday low fares and convenience in a cheeky tone of voice which is really perfect for the Australia and New Zealand market. The campaign was comprised of digital, broadcast, outdoor, and airport signage.

Director/Cameraman

Cruzan is, simply put, the best rum money can buy.  It's made according to a family tradition of craftsmanship that stretches back to the 18th century. These films tell that story using imagery from the Cruzan distillery and from the beautiful island of St Croix itself along with interviews with the family.

Creative Director/art director

The "Love Your Beer" campaign positioned Miller Lite as the light beer men take seriously. This is supported in the fuller taste profile compared to other light beers. After all, a man shouldn't just "like" his beer. He needs to love it.

Art Director

Right Guard wanted to promote a new product Right Guard Power Strip which is aimed at active young men. They also wanted to tout their relationship with the NBA and star player Chris Paul. But there wasn't time or money to use him in a spot. So we did the next best thing. Kinda.

Art director/writer

While digging through the research we came upon a statistic; 80% of skin damage happens before age 18.

Done.

Art director

Sky TV are the number one source for sports coverage in New Zealand.  And rugby is the number one sport. Sky centered their Father's Day Promotion around this fact and as an incentive, every new order came with the commemorative hard cover book of New Zealand rugby, Century in Black. Much better than a bottle of Bloke aftershave.

Art Director

This campaign, "It Hits Home" was picked up in local talk radio due to its hard hitting subject matter.  Some felt it was too graphic and scary others felt it really addressed their own experiences.  We were delighted because the work instigated a discussion about people's lives that was much bigger than advertising. And at the end of the day, that's what we are here to do.  The work was also recognized in British Design and Art Direction as well as Archive Magazine.