Art Director/Video Director
Navistar is one of the largest truck makers in the world with products in every segment from defense to waste management, building and selling trucks on 5 continents. And for the Mid America Truck Show they wanted to have a dominating presence. So we designed an experience that lead prospective customers and investors through their story, from their history with International Trucks and McCormick Tractors into their future as a high-tech innovator in the industry. The experience took place in an enormous installation, one large enough to display massive trucks, defense vehicles and engines, plus dozens of pieces of video content and stills as well as design of all the signage.