This assignment started as writing some label copy and became much more.
I started with the premise that great whiskey is meant to be sipped and shared. Sipping gives you time to reflect and enjoy your company. In fact, it gives you time to share a great story with your friends. And to me just as people have stories, so does a whiskey. It takes years to make it, time passes, things change, so a great whiskey, like a great story is mean to be shared.
Which was perfect for Laws Whiskey House because they want people to come to their distillery, hang out and talk about whiskey. It’s as much experience as much as it a drinking occasion. I love that.