I got a call from my friends at Mullen PR to handle creative and production for this Capital One assignment. They were short handed and needed a ‘grown up” who could wrangle this beast and take it through production. Perfect for me.
Phase one was coming up with an idea (platform) big enough to unite all the community service programs in their Future Edge Program.
Phase two was producing and directing it. In other words what ever I came up with I had to know I could finish on time and on budget.
The name of the program, Future Edge lead me to thinking of my future and how we have to do things now that our “future self” will thank us for. So i had each person write a letter to their “future self” and read it on camera. The results were as wonderful and diverse as the people we worked with.